Taylor Swift may announce Reputation (Taylor’s Version) during the 2025 American Music Awards, according to her loyal fans, known as Swifties. The awards show aired on May 26, and many believe this date holds special significance tied to her upcoming release.
For example, her official website recently offered a 26 percent discount on merchandise. In addition, the first letters of the shop categories—Apparel, Music, Accessories, Sale—spell out “AMAS,” the short form of the awards.
Why Swifties Think a ‘Reputation (TV)’ Announcement Is Imminent
Fans Spot Clues That Taylor Swift May Announce Reputation (Taylor’s Version)
Several hints have led fans to suspect that Taylor Swift may announce Reputation (Taylor’s Version) soon. For instance, her website featured a 26% discount, and the navigation links spell out “AMAS,” matching the award show’s initials. These details fuel the belief that Taylor Swift may announce Reputation (Taylor’s Version) at the AMAs.
Fans Notice Patterns Around the Number 26
Many fans noticed that Swift had posted 26 photos from her Reputation set during the Eras Tour. Also, her Instagram account currently shows 676 posts. Interestingly, 676 is the square of 26.
These details may seem small, but Swift’s history of leaving clues has trained her fans to search for hidden meanings. As a result, every small detail draws attention.
Song Preview Adds More Fuel to the Theory
Meanwhile, fans found more evidence last week. A new version of Look What You Made Me Do appeared in a trailer for the series The Handmaid’s Tale. Although the trailer didn’t confirm a release date, many took it as a clear sign that the album is close to launching.
Because Swift often releases new music in creative ways, fans believe the preview was part of her strategy.
Swift Often Announces Albums at Award Shows
Swift has a track record of making major announcements during award shows. In 2022, she introduced Midnights at the MTV Video Music Awards. Two years later, she revealed The Tortured Poets Department at the Grammy Awards.
Therefore, many fans believe that this year’s American Music Awards could be the perfect time to reveal Reputation (Taylor’s Version).
Why She Re-Records Her Albums
In 2019, Swift began re-recording her earlier albums. This decision came after Scooter Braun purchased her former label, Big Machine Records, and took ownership of her master recordings. Rather than accept the situation, Swift chose to take action.
She has already released re-recorded versions of Fearless, Red, Speak Now, and 1989. Now, only two albums remain—Reputation and her debut, Taylor Swift.
Another Record-Breaking Year at the AMAs
The 2025 American Music Awards aired live on May 26. Jennifer Lopez hosted the event, which included performances by Kendrick Lamar, Janet Jackson, Gwen Stefani, and others.
This year, Swift earned six nominations. She continues to lead the all-time AMA record books with 40 wins, more than any other artist in history.
Conclusion: All Signs Point to a Surprise
At this point, Swift has not confirmed any release or appearance at the awards. However, her history of teasing new music through clues, symbols, and numbers has made fans confident that an announcement is near.
As fans continue to connect the dots, the excitement around Reputation (Taylor’s Version) grows stronger. Many believe that it’s no longer a question of if, just when.
